CONTENT

Content Creation

Involves everything from informal creative idea generating sessions to in-depth marketing research development. Special attention is paid to the desired end result for each media distribution avenue.

Marketing & Advertising

Marketing is a four step process that begins with analyzing and defining a qualified universe of potential users or buyers. After this first phase in the marketing process, a true marketing effort succeeds in capturing the attention of the intended buyers within the targeted universe. Third, systematic effort must be put into getting the prospects to accept the concepts or propositions being offered via the marketing effort. Finally, with all three of the previous steps achieved, the marketer must convert the prospective buyer into an actual buyer by getting them to take the desired action (purchase, rent, call, download, subscribe, refer, sell, follow the law, become a member, etc.).

Some commercial advertising media include: billboards, street furniture components, printed flyers, radio, cinema and television ads, web banners, Web Popups, skywriting, bus stop benches, magazines, newspapers, town criers, sides of buses, taxicab doors and roof mounts, musical stage shows, elastic bands on disposable diapers, stickers on apples in supermarkets, the opening section of streaming audio and video, and the backs of event tickets and supermarket receipts. Any place an "identified" sponsor pays to deliver their message through a medium is advertising. Covert advertising embedded in other entertainment media is known as product placement.

Script Writing

Script formatting rules for TV shows are entirely different from those for motion pictures and should not be taken as a guide. The script format for documentaries and audio-visual presentations which consist largely of voice-over matched to still or moving pictures is different again and uses a two-column format which can be particularly difficult to achieve in standard word processors, at least when it comes to editing.

Consulting

Consulting (sometimes also called strategy consulting) refers to both the practice of helping companies to improve performance through analysis of existing business problems and development of future plans, as well as to the firms that specialize in this sort of consulting. Consulting may involve the identification and cross-fertilization of best practices, analytical techniques, change management and coaching skills, technology implementations, strategy development or even the simple advantage of an outsider's perspective. Consultants generally bring formal frameworks or methodologies to identify problems or suggest more effective or efficient ways of performing business tasks.

Camera Motion

Interest can be added to shot composition through the utilization of camera movement, including panning, tilting, zooming, dolly, and crane shots.

Graphic Design

Graphic design is the applied art of arranging image and text to communicate a message. It may be applied in any media, such as print, digital media, motion pictures, animation, product decoration, packaging, and signs. Graphic design as a practice can be traced back to the origin of the written word, but only in the late 19th century did it become identified as a separate entity.

Motion Graphics

Motion graphics refers to the technique of applying animation to otherwise static graphics. These animation are commonly used in television show bumpers, as well as animated logo treatments for corporate marketing videos. These animations can range from a simple logo fly-in to very complex animation sequences.

3D Animation

In animation, 3-D sometimes refers to shaded, modeled shapes that have an appearance of depth, as opposed to the "flat" rendering of conventional cell animation.

Special Effects

Special effects (abbreviated SPFX or SFX) are used in the film, television, and entertainment industry to create effects that cannot be achieved by normal means, such as depicting travel to other star systems. They are also used when creating the effect by normal means is prohibitively expensive, such as an enormous explosion. They are also used to enhance previously filmed elements, by adding, removing or enhancing objects within the scene.

 INTERACTIVE

CD Authoring

CD authoring for interactive purposes involves the consolidation and interweaving of multiple media types into a coherent, self-contained package that is able to display that media through a PC.

DVD Authoring

DVD authoring is the process to create a DVD video that can play on a DVD player. DVD authoring software has to conform to the specifications set by the DVD Forum group in 1995. Since many companies were involved in creating the specifications, the specifications became unnecessarilly complex.

DVD Menu Design

In order for an interactive or menu based DVD to function effectively, a well designed menu is paramount. A good DVD menu is streamlined, interesting, non-invasive, and intuitive to use.

Interactive DVD

An interactive DVD differs from a standard DVD in that it is not restricted to simple video content. An interactive DVD can often be used to couple full-screen video with other multimedia content for promotional purposes.

Training

It has become common practice for corporations to encorporate training videos/DVDs into their employee training programs. This has several benefits for the corporation, in that it can be presented in multiple settings simultaniously and tirelessly, can often incorporate interactive segments to give the trainees a hands on experiece, and is generally less expensive than a live lecure.

Interactive Brochures

In today's digital society, a simple print based brochure, though stilll effective in some markets, is no longer enough to grab and retain the attention of a more media savvy audience. An interactive brochure is capable of delivering multiple types of media content including, video, audio, web, and interactive content.

Multimedia Presentations

Multimedia is the use of several different media to convey information (text, audio, graphics, animation, video, and interactivity). Multimedia also refers to computer media.

As the information is presented in various formats, multimedia enhances user experience and makes it easier and faster to grasp information. Presenting information in various formats is nothing new, but multimedia generally implies presenting information in various digital formats. It is also used in visual arts to describe works created using more than one medium.

Trade Show Card Disks

A trade fair (or trade show) is an exhibition organised so that companies in a specific industry can showcase and demonstrate their new products and services. Generally trade fairs can not be open to the public and can only be attended by company representatives (members of the trade) and members of the press.

An increasingly popular marketing method at trade shows is the distribution of credit card sized CD-ROMs containing an interactive presentation of the product in question.

Kiosk Development

Modern kiosks are built as a result of technology integration. The kiosk's functions can be diverse. For examples, it can be used for printing photos as you insert your memory card, conducting e-transaction as you type in your utility bill's account number, or even collecting cash for exchange of a mechandise.

Corporate Identity

A corporate identity is the physical manifestation of the brand. In general, this amounts to a logo (logotype and/or logogram) and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and confirm approved colour palettes, typefaces, page layouts and other such methods of maintaining visual continuity and brand recognition across all physical manifestations of the brand.

 INTERNET

Streaming Video/Audio

Streaming media is media that is consumed (read, heard, viewed) while it is being delivered. Streaming is more a property of the delivery system than the media itself. The distinction is usually applied to media that is distributed over computer networks; most other delivery systems are either inherently streaming (radio, television) or inherently non-streaming (books, video cassettes, audio CDs).

Web Development

Web development incorporates all areas of creating a Web site for the World Wide Web. This includes Web design (graphic design, XHTML, CSS, usability and semantics), programming, server administration, content management, marketing, testing and deployment. The term can also specifially be used to refer to the "back end", that is, programming and server administration. There are usually more than one member that works on a given Web Development team, each specialising in his or her own field.

Web Design

Web design is the design or designing of a Web page, Website or Web application. The term generally refers to the graphical side of Web development using images, CSS and XHTML.

CGI/PERL

Common Gateway Interface (CGI) is an important World Wide Web technology that enables a client web browser to request data from a program executed on the Web server. CGI specifies a standard for passing data between the client and the program.

Perl was designed to be a practical language to extract information from text files and to generate reports from that information. One of its mottos is "There's more than one way to do it" (TMTOWTDI - usually pronounced 'Tim Toady', but keeping in line with the motto, there's more than one way to do it). Another is Perl: the Swiss Army Chainsaw of Programming Languages. One stated design goal is to make easy tasks easy and difficult tasks possible.

Flash Enabling

Many graphic artists like Flash because it gives them exact control over every part of the design, and anything can be animated and generally "jazzed up." Some application designers enjoy flash because it lets them create applications that don't have to be refreshed or go to a new web page every time an action occurs. There are many sites which forego HTML entirely for Flash.

Banner Creation

The web banner is displayed when a web page that references the banner is loaded into a web browser. This event is known as an "impression". When the viewer clicks on the banner, the viewer is directed to the website advertised in the banner. This event is known as a "click through".